Google Mobile Statistics released at SXSW – quite interesting

• 14/03/2011

Marissa Mayer talks about design at Google

At SXSW in Texas, Marissa Mayer (Google’s VP of Location and Local Services) gave out some pretty interesting stats on mobile use from Google data mining. The following statistics were given pertaining to the mobile world below;

  • 40% of all Google Maps usage is from mobile devices, and Christmas and New Years day mobile usage surpassed desktop usage for the first time.
  • 150 million mobile users on Google Maps
  • Google Maps Navigation, included on Android handsets, has guided users 12 billion miles a year, and the latest version with traffic routing saves users 2 years per day in time that would have been spent in traffic.
  • Google Maps could get smarter, and become contextually aware. For instance, if you were trying to catch a flight, Google Maps could see your flight schedule to see when your flight was, then look and analyze real-time traffic data and weather conditions to try and figure out the exact time you should leave
  • Google would like there to be better Google Maps for iPhone. “We like being the default provider, but we’d like to get some of these updates out to a broader audience. That’s still a debate/question we’re considering.”

Will Google put out the maps app for iOS? Better yet, will Apple even allow it in their iTunes App Store? Time will tell.

[Source – BGR]
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