Tim Cook hints at cheaper iPhone with Prepaid options coming

• 01/03/2011


Tim Cook had a great conversation with Bernstein Research analyst Toni Sacconaghi, where the future of Apple products ws somewhat discussed, along with Apple’s business strategy. The funny thing here is that Toni publicized part of the interview in ‘paraphrased’ format of course, and it made it sound like Tim Cook is suggesting there WILL be a cheaper iPhone in the near future.

While Tim stopped short of explicitly stating that Apple would pursue a lower price iPhone, he did state that Apple was working hard to “figure out” the prepaid market and that Apple didn’t want its products to be “just for the rich,” but “for everyone”; he also stated that Apple “understood price is big factor in the prepaid market” and that the company was “not ceding any market.” Cook noted that Apple executives – including himself – had spent “huge energy” in China, noting that it is “a classic prepaid market.” He further noted that the handset distribution model was poorly constructed and that Apple would look to “innovate” and do “clever” things in addressing that market.

So, out of that there isn’t really any real fact for us to take away, other than the source being Tim Cook whom we all hope knows what the master Apple plan is. That said, an iPhone available at every carrier would be a great start to cheapening the overall cost.

[Source – Forbes, WSJ]

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Tags: analyst, analyst note, AnalystNote, apple, iOS, iphone, market share, MarketShare, prepaid, price, pricing, research note, ResearchNote, tim cook, TimCook, Toni Sacconaghi, ToniSacconaghi

Category: Apple, iPhone, News

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