App Genome shows growth, Android Market over Apple AppStore

• 17/02/2011

The App Genome Report is out and the study shows continued growth in the application marketplace between the two big guys the Android Market and the Apple AppStore.  What was noteworthy is the fact that Android Market is growing by leaps and bounds over it’s counterpart the Apple AppStore.

Apple’s AppStore certainly isn’t stalling out as a 41% increase since August 2010 is still rather impressive, but the big increase over last August goes to the Android Market with a staggering 127% increase in the same period.

The AppStore still has the greater library of apps at over 350,000 but Android Market is catching up with around 90,000 apps available for download.

If growth of each application marketplace continues at the same rate, however, Android Market will have eclipsed the AppStore by mid-2012.  Part of the reason for this growth by Android Market is due to the behavior of the typical application developer.  Apple’s AppStore has, on average, 4.8 apps per developer while the Android Market has 6.2 apps per developer.  Application developers appear to be creating more for Android.

The App Genome Report shared some other interesting tidbits of information:

  • The Android Market’s prevalence of paid apps increased from 22% in August 2010 to 34% in February 2011, whereas the proportion of paid apps in the Apple App Store decreased slightly during the same period, going from 71% to 66%.
  • Android Market price points have increased: the proportion of paid Android Market apps costing $0.99 or less decreased from 61% in August 2010 to 37% in February 2011.
  • In terms of advertising within apps, the Google AdMob SDK is integrated into more free apps in both the Android Market and the Apple App Store than any other ad platform, though iAd is quickly gaining traction in the Apple App Store.

Read the Report for more interesting finds and fun charts and graphs.

[Source – IntoMobile]

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Tags: Android Applications, Android apps, Android market, App Genome, App Genome Report, Apple Applications, Apple apps, Apple AppStore, comparison, MyLookout

Category: Android, App Store, Apple, Apps, Market


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