Android jumps ahead in marketshare as BlackBerry runs and hides

• 06/07/2011

Android-massacre-apples-HD-Wallpaper widescreen

Google’s Android OS is moving ahead at a pace many others can’t catch, including Apple’s iOS. Where is the marketshare gain coming from you may wonder? It’s coming from the sinking Titanic that is RIM and BlackBerry OS. Android moved up to 38.1% share, while Apple is at 26.6% and BlackBerry down to 24.7% share. Microsoft dropped from 7.7% to 4.8% while WebOS went from a 2.8% share down to 2.4%.

Interestingly enough, another stat that came out from all this is that 1 out of 3 Americans have a smartphone, marking another nail in the coffin of feature phones. Sure, it’ll be a little while yet until they are obsolete, but it’s the beginning of the end for them.

comScore Reports May 2011 U.S. Mobile Subscriber Market Share
Smartphones Reach Key Milestone; Now Owned by 1 in 3 Americans

RESTON, VA, July 5, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending May 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.8 percent market share. Google Android led among smartphone platforms with 38.1 percent market share.

OEM Market Share

For the three month average period ending in May, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.8 percent of U.S. mobile subscribers, followed by LG with 21.1 percent share and Motorola with 15.1 percent share. Apple strengthened its position at #4 with 8.7 percent share of mobile subscribers (up 1.2 percentage points), while RIM rounded out the top five with 8.1 percent share.


Smartphone Platform Market Share

76.8 million people in the U.S. owned smartphones during the three months ending in May 2011, up 11 percent from the preceding three month period. Google Android ranked as the top operating system with 38.1 percent of U.S. smartphone subscribers, up 5.1 percentage points. Apple strengthened its #2 position with 26.6 percent of the smartphone market, up 1.4 percentage points. RIM ranked third with 24.7 percent share, followed by Microsoft (5.8 percent) and Palm (2.4 percent).


Mobile Content Usage

In May, 69.5 percent of U.S. mobile subscribers used text messaging on their mobile device. Browsers were used by 39.8 percent of subscribers (up 1.5 percentage points), while downloaded applications were used by 38.6 percent (up 2.0 percentage points). Accessing of social networking sites or blogs increased 1.8 percentage points to 28.6 percent of mobile subscribers. Game-playing was done by 26.9 percent of the mobile audience (up 2.3 percentage points), while 18.6 percent listened to music on their phones.


About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.


[Via – BGR | ComScore]

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